About

Meet our Leaders


Jim Baird

Executive Vice President of WPS Health Insurance

Jim Baird is a 30-year veteran of WPS, with a successful record of taking on various leadership roles. He was promoted to Executive Vice President of WPS Health Insurance in March 2018. In January 2020, he was given additional responsibility for EPIC Specialty Benefits.

Most recently, Jim was Vice President of Medicare Market Solutions at WPS Health Insurance. He started his career at WPS in 1989 as a sales consultant in the Milwaukee office. In 1990, he was named Field Sales Manager. He later was Regional Sales Director, Director of Sales Operations, Director of Individual Sales, and Vice President of Individual Sales.

Jim currently serves on The EPIC Life Insurance Company Board of Directors and the WPS Health Plan, Inc., Board of Directors.

Jim earned a bachelor’s degree from Florida Bible College and a master’s in management from Indiana Wesleyan University. He also earned a variety of professional designations in health insurance and employee benefits.

Among his volunteer activities, Jim has served as a longtime basketball coach for grade school athletes.