Meet our Leaders

Rob Palmer

Rob Palmer

Senior Vice President of Government Relations

Rob Palmer joined WPS in August 2015 as Vice President of Government Relations and was promoted to Senior Vice President in March 2021. He represents WPS to the Wisconsin Legislature and the U.S. Congress, state and federal agencies, and military beneficiary associations.

An Air Force Reservist who was on active duty for 10 years, Rob came to WPS from the Air Force Reserve Command, where he has been Director of Public Affairs since 2012. Based in Georgia, he was the chief communication officer and spokesman for one of the Air Force’s 10 major commands.

A joint qualified officer, he previously was Deputy Director of Legislative Affairs for the North American Aerospace Defense Command and United States Northern Command. His other active-duty assignments include the Office of the Assistant Secretary of Defense for Reserve Affairs and on the Air Staff, and he completed deployments to Bosnia and Southwest Asia.

With a background in government relations that spans two decades, Rob’s experience includes executive roles for three employer trade associations and staff positions for two members of Congress.

Rob earned a master’s degree in international affairs from the Fletcher School of Law and Diplomacy at Tufts University in Massachusetts. He also earned a Master of Public Affairs degree from the School of Public and Environmental Affairs at Indiana University. He has a bachelor’s degree in political science from The Citadel, the Military College of South Carolina.

Rob serves in the Air Force Reserve at the rank of Brigadier General and is assigned as the Mobilization Assistant to the Director of Public Affairs, Office of the Secretary of the Air Force. He is a member of the Air Force Association, the Military Officers Association of America, the Flag and General Officers Network, and the Reserve Officers Association. He serves on the board of directors for the Old Soldiers Home Foundation. Rob was elected to the WPS Charitable Foundation Board of Trustees in March 2017.