Military Salute

Meet our Vets


Rob Palmer

Rob Palmer

Vice President of Government Relations/Brigadier General, U.S. Army National Guard, U.S. Air Force Reserve

At WPS Health Solutions, helping veterans has always been a part of our mission. WPS was founded in 1946 in part to help World War II veterans returning to Wisconsin get the affordable health care that they needed.

We remain committed to those who serve our country. At WPS, hiring veterans is a priority. As of last count, we had 125 on our team. We wanted to share some of their stories with you.

  • Role at WPS: Vice President of Government Relations
  • Hometown: Plainfield, Ind.
  • Time served: 1988–present
  • Branch of service: U.S. Marine Corps
  • Rank: Army National Guard, Air Force Reserve Rank: Brigadier General

Q: Why did you join the military?

A: I had the opportunity to attend college on an ROTC scholarship and incurred a military service obligation. Thirty years later, I still can’t quit.

Fun Fact: My wife won’t watch war movies with me because I pick out all of the inaccuracies.