1945
Wisconsin residents facing shortages of jobs, housing, food, and materials. Paying for health care was a struggle.
1946
State Medical Society develops the Wisconsin Plan, a low-cost health insurance product, and establishes Wisconsin Physicians Service to market and administer the plan.
1956
WPS named Wisconsin contractor for the Department of Defense’s military health plan.
1960
WPS develops and markets the Century Plan to customers age 65 and older.