WPS Health Solutions earns BBB Torch Award for Ethics from Better Business Bureau of Wisconsin

MADISON, Wis.—April 20, 2023— Better Business Bureau (BBB) of Wisconsin announced its recipients of the BBB Torch Awards for Ethics, and WPS Health Solutions is among the winners. The recipients of this prestigious award were selected by an independent panel and recognized at the 2023 BBB Ethics Awards Luncheon hosted in Milwaukee.

“This award is significant because it validates and exemplifies what we experience each day at WPS—the highest standard of ethics and trust among employees, customers, and our communities," said Vicki Cobb, Vice President of Internal Audit and Compliance. “I am so proud of each person at WPS for building a culture of trust with dedicated service for our customers."

Entries for this award are evaluated by an independent, voluntary panel of judges comprised of business and community leaders. They are reviewed and judged on four key areas:

  • Character
  • Culture
  • Customers
  • Community

“The BBB Ethics Awards application is a grueling process, requiring the organization to analyze and communicate all aspects of their internal and external procedures to the judges,” said Julie Albrecht, Executive Director of the BBB of Wisconsin Foundation. “These organizations should be immensely proud of their commitment to ethics in their day-to-day operations.”

About BBB®

For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2021, people turned to BBB more than 200 million times for BBB Business Profiles on 6.3 million businesses and Charity Reports on 25,000 charities, all available for free at BBB.org. There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Wisconsin which was founded in 1939 and serves the state of Wisconsin.

About WPS Health Solutions®

Wisconsin Physicians Service Insurance Corporation (WPS Health Solutions), founded in 1946, is a nationally regarded benefits administrator for a variety of U.S. government programs and a leading not-for-profit health insurer in Wisconsin. WPS Health Solutions serves active-duty and retired military personnel, seniors, individuals, and families in Wisconsin, across the U.S., and around the world. WPS Health Solutions, headquartered in Madison, Wis., has more than 2,700 employees. Within the enterprise, there are three divisions: WPS Government Health Administrators, WPS Military and Veterans Health, and WPS Health Insurance/WPS Health Plan/EPIC Specialty Benefits. For more information, please visit wpshealthsolutions.com.